The higher they climb, the harder they fall. And the more interest and curiosity aroused in members of the public.
Last year became a banner year for sex scandals involving top civil servants, politicians and teachers, fuelling coffee shop talk for months on end. Let's not kid ourselves: Sex sells.
Sex and corruption? Even more so when it happens outside the sanctity of marriage in squeakyclean Singapore.
When it comes to covering scandals, The New Paper has always been, well, on top.
Local actor-director Jack Neo, then 50, got the ball rolling in March 2010, when freelance model- actress Wendy Chong, then 22, blew the lid off their two-year affair.
It naturally caused an unprecedented uproar.
TNP was the first to bring the exposé to English newspaper readers, following up with exclusive interviews with Neo, his wife Irene Kng, and Miss Chong.
As if having a mistress half his age was not bad enough, the saga took on a more salacious dimension when other women - including wannabe singer-actress Foyce Le Xuan and French student Maelle Meurzec - claimed how Neo allegedly persistently hit on them six years ago.
Both claimed they rebuffed his unwelcome advances. The fallout was equally dramatic.
During a four-minute press conference held a week later to address the fiasco, Neo and his wife broke down and sobbed, with Madam Kng eventually collapsing in a heap.