The yellow, pill-shaped creatures who spew gobbledy-gook from the Despicable Me movies are the fad du jour, as savvy retailers cash in with figurines, cakes and nail art.
After a queue-generating Hello Kitty promotion last month, fast food chain McDonald's launched on Thursday a series of palm-sized minions in different designs - free with every Happy Meal you buy.
As of late afternoon last Friday, the first set of three minion toys had sold out. There are two more sets of three toys to be released on Thursdays in the upcoming weeks.
Meanwhile, in Toys R Us stores, minion merchandise - plush toys, figurines and battery-operated toys that talk and giggle - line the shelves.
Tutor Alvin Koh, 30, spent more than $200 on two robot minions at Toys R Us' VivoCity branch last week.
The toys remind him of funny scenes from the movie. He says: "I do not mind spending this much because the minions are adorable, especially when they appear in costume, such as a fireman's uniform when there was a fire in the show."
In the United States, the same toy retails for between US$34.99 (S$44) and USD$59.99, depending on size and design.