It is a contest to crown the hottest heartland hunk.
But six out of the 19 finalists of Mister Singapore 2013 aren't even from the estates they're supposed to represent.
The finals of the annual pageant, which is in its 14th year, was held on Oct 26 at RELC International Hotel.
Organiser Alan Sim, who introduced the "estate assignment" system in 2002, said it's their "trademark".
He told The New Paper: "We would prefer to have a pageant that is special and unique in introducing our contestants instead of assigning a number to them. Personally, I think it is more meaningful."
But it isn't a perfect system.
He explained that when contestants sign up, they choose a first, second and third choice as to which estate they want to represent.
But a particular estate may have two finalists, hence the three choices.
Then there are some who want to represent a estate that has sentimental value for them, for example, the estate they grew up in.
Mr Sim said: "This happens every year since it is not possible to have all selected contestants coming from their respective estates."