More affordable art at November fair

More affordable art at November fair

The Affordable Art Fair will make art buying for the budget conscious a breeze when it returns in November to the F1 Pit Building.

A 20 sq m wall in the fair grounds will display selected artworks priced below $1,000 from different galleries. This new feature aims to give first-time visitors a quick overview of the range of art available and help them make a beeline for the galleries that pique their interest.

This visual signpost will also come in handy for seasoned visitors who need help navigating the largest edition of the fair here since its launch in 2010.

The fair, which has grown in size every year, will present 95 galleries over 5,000sqm, up from 86 galleries and 4,000sqm last year.

More than 60 per cent of the exhibitors are galleries from Asian countries such as Thailand, Korea and Vietnam while the rest are from Europe and America including Spain and the United States.

Fair director Camilla Hewitson, 34, says more than 170 galleries applied to take part in this year's fair but it had to narrow down the selection. She says: "We want to nurture the fair and ensure it grows proportionately to the demand for art here."

Last year, the fair drew 16,000 visitors and chalked up more than $4 million in sales. This marked an 18 per cent increase in visitorship and 25 per cent increase in sales from 2011.

She expects this year's fair to attract about 17,000 visitors and ring in $4.5 million in sales as the fair gradually matures.

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