Donations from alumni of Singapore's two oldest universities have risen dramatically over the last decade, nearly 200 times in the case of Nanyang Technological University (NTU).
The increase has been fuelled not just by the growing number of graduates but also through intensifying ways to reach out to them - including fundraising campaigns by telephone.
NTU received over $3.9 million from more than 14,000 alumni in 2013, up significantly from the $20,275 donated by 143 people in 2004.
The National University of Singapore (NUS) saw a 10-fold increase from 745 alumni donors in 2004 to more than 7,700 in 2013. From available figures, the sum raised jumped from $3.3 million in the 2008 financial year to $13.5 million in financial year 2012.
The Singapore Management University (SMU) has also seen an increase in donations. It had 147 alumni donors who gave $19,752 in 2005. This grew to 858 donors who contributed $112,639 in 2013.
Its first batch of about 300 students graduated in 2004, and it now has 14,000 alumni members. In contrast, NUS has more than 240,000 alumni and NTU, more than 190,000 alumni.
Professor Kam Chan Hin, NTU's senior associate provost (undergraduate education), said the increasing donations are a result of efforts over the years to engage alumni.
They include the NTU Phonathon, in which current students call graduates to tell them about fundraising programmes.
NUS provost Tan Eng Chye said the university has also been ramping up its fundraising, and even set up an alumni student advancement committee in 2013 to encourage graduates to give back.
He added: "The halls are particularly aggressive... They will go back to their connections and (encourage) alumni to donate generously."