SHOPS in Sengkang's Rivervale Plaza will be pitching in to do their bit for the community.
From Wednesday, they will begin accepting community vouchers given to needy households in Punggol East.
These vouchers can be redeemed for items like food and stationery, or used to pay for haircuts and dental services.
More than 400 households will each receive $40 worth of vouchers, which are valid for six months.
The community voucher scheme for Punggol East was officially launched yesterday, with 17 outlets from the mall taking part.
It follows the success of a pilot programme involving a coffee shop and a minimart at the foot of a rental block in the area.
"The feedback (from the pilot programme) was quite positive and the residents felt that it was useful," said Dr Koh Poh Koon, patron of Rivervale Community Club Management Committee, who attended the launch ceremony.
"So we decided that we should expand it to the rest of the constituency. No matter if you are rich or poor, you do have to use such services."
Also present were Deputy Prime Minister Teo Chee Hean and North East District Mayor Teo Ser Luck.