My point: Target junk mail in letterboxes

My point: Target junk mail in letterboxes

The Personal Data Protection Commission is barking up the wrong tree by targeting advertising mailers inserted in monthly bills ("Opt-out option for unwanted ad mailers in bills"; May 17).

After all, did it not allow businesses to send SMSes to customers with existing relationships with them? If I am a customer of a telco, then I would be interested in its latest deals.

Instead, it should target the endless advertising fliers delivered by SingPost. It is extremely tedious having to sieve through the large amount of junk mail that clogs up our letterboxes, even those whose flaps are latched to block unsolicited mail.

I wonder what is the commission's and SingPost's stand on this matter.

Alan Lee Kiat-Leng


This article was first published on May 29, 2014.
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