SINGAPORE - Philanthropic house Lien Foundation has launched a campaign to help parents ensure their children have a happy childhood amid the pressures of Singapore's society.
Called StartWell, the campaign aims to urge parents and educators to rethink the priorities of childhood and re-examine the values they want to inculcate in their children.
It will involve early childhood educators and organisation such as childhood training provider Seed Institute, and community partners like Preschool Teacher's Network of Singapore (PTNS), the British Council, KidsStop @ Science Centre and Voluntary Welfare Organisations.
Chief executive of Lien Foundation Lee Poh Wah said: "More needs to be done from the ground to rethink what is best for our children. We want to gather support of parents and educators who believe in the importance of the early childhood experience to help our children have a happy childhood."
The first programme, a values-based craft project titled Superhero Me, was piloted earlier this year at the Leng Kee childcare centre run by welfare group Care Corner. It involved 15 K2 preschool children, mostly from disadvantaged backgrounds.
The programme encouraged children to pursue their dreams and create the superhero they want to be.
Other StartWell programmes will be rolled out later, one of which includes a parents college, a one-stop education and resource centre to support parents of young children from birth to six years.
The StartWell campaign will also be guided by an advisory committee made up of five leaders from early childhood education: Academic director at Seed Institute Ho Yin Fong, Senior principal at St James' Church Kindegarten Jacqueline Chung, childhood sector veteran Dr Khoo Kim Choo, founder of Association for Early Childhood Educators Dr Christine Chen, and founder of PTNS Philip Koh.
Said Ms Chung: "Play is an important aspect of a child's development and should be a priority of childhood. We also want to address critical issues relating to our children's socio-emotional development and their acquisition of vital values."