SINGAPORE - On 3 October, a revamped, revitalised, refreshed newspaper, still appropriately called The New Paper (TNP), will hit newsstands. Its design style will be more "urban chic", and its focus will be on relating to readers, especially in the way it projects and packages its stories.
In a sentence, it will be more local, more vocal, more social.
This year marks TNP's 25th anniversary, and this is the first major revamp of TNP since 2007. The new look TNP will present a seamless flow of news from cover to back, with a daily sports pullout and a weekly entertainment section that will improve the reader's experience.
LOCAL - TNP prides itself on serving its readers by featuring what's most relevant to their lives and interests. It will focus on issues and stories that resonate with readers. With its strong focus on local news, TNP is the paper for anyone who wants to have a simpler take on the issues that matter to Singaporeans.
VOCAL - TNP will also be about attitude. Its writers will be more opinionated, more controversial, more robust in its streetwise analysis, for readers to relate to, or even hate.
SOCIAL - Besides providing its own street-smart analysis on hot topics, TNP will let readers know what ordinary Singaporeans as well as experts think by aggregating snapshots from popular blogs and contributions from readers via email, Facebook or Twitter. There will be greater synergy between the print and online versions of TNP. The paper aims to be the platform for its readers' views.
M - Movies, Music, Makan and More!
The New Paper will bring readers the latest and best in Movies, Music, Makan...and More with its new mid-week 12-to-16-page magazine called M. To be published in the The New Paper every Wednesday, M is the quintessential guide to lifestyle topics which are closest to Singaporeans' hearts. It replaces the weekly magazines in the past, namely First which carries news on entertainment and movies, and Loudwhich focuses on music.