One-stop portal to help a social cause

One-stop portal to help a social cause

Scam artists soliciting donations or selling products for a "good cause" have tainted legitimate fund raisers and direct sellers, going by recent reports.

But an online shopping site could help allay public fears of fund-raising scams, while raising the profile of social enterprises and non-profit organisations.

Called Shop For Social (, the portal was launched in July and lists items from clothing and accessories to stationery and household products.

The e-commerce portal is a member of the Social Enterprise Association - the national body promoting social entrepreneurship - and hosts a variety of nine social enterprises and non-profit organisations.

It also boasts both local and foreign beneficiaries. This includes underprivileged women and mothers, as well as the disabled, from social enterprises such as Mother and Child Project, Gift and Take, and Friends of the Disabled.

Shop For Social co-founder Serene Ow, 32, assures the public that the portal is not intended to be a fly-by-night phenomenon.

She told My Paper: "I believe, to some extent, our portal will help raise public confidence in purchasing for charity."

To the best of her knowledge, Ms Ow said that there is currently no common online platform based in Singapore that aims to highlight social enterprises, market their products, as well as list them for sale.

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