Orchard Road Business Association (ORBA) aims to give visitors an experience they will never forget with Christmas on A Great Street, the signature Light-Up that has become a must-see for Singaporeans and tourists alike.
Orchard Road will transform into a starry, colourful paradise from Saturday, Nov 15 till Thursday, Jan 1, 2015. On Saturday, the light-up will be officiated by President Tony Tan Keng Yam.
To commemorate 50 years of tourism development in Singapore, this Christmas will also see the culmination of Singapore Tourism Board's (STB) Tourism50 celebrations with two special events - 'Christmas on A Great Street through the years - celebrating Tourism50' photo exhibition and a Tourism50 themed 'Pedestrian Night on Orchard Road'.
The nostalgic photo exhibition in front of Shaw House Urban Plaza will be launched in tandem with the Official Light-Up Ceremony.
The exhibition captures memories of past Christmas celebrations along Orchard Road since it began in 1984. It will run till Thursday Jan 1, 2015.
On Saturday, Dec 6, visitors can revel in an outdoor festive carnival for the third instalment of 'Pedestrian Night on Orchard Road'.
Leading up the Christmas Day, special performances and activities will feature along Orchard Road from Thursday, Dec 18 to Tuesday, Dec 23. On Christmas eve there will be a mass carolling performance from 7pm in front of Tong Building and a concert on Christmas Day where the stretch of road from Scotts/ Paterson junction to Bideford road will be closed to vehicular traffic.
12 shopping malls are also taking part in the 'Best Dress Building Contest' where there will be a 'Voters' Choice Award' as well as the 'Judges' Choice Award'. The public can vote for their favourite mall between Nov 15 to Nov 30 by downloading Orchard Road's free mobile @Orchard app.
ORBA has also offered its iconic Christmas set pieces to Community Chest as a fundraising platform. With the government's pledge to match all donations dollar-for-dollar, this initiative has raised close to $3 million to benefit the social service sector.