THE ruling People's Action Party (PAP) must fight to get its message across in every street and corner of cyberspace, Minister for Social and Family Development Chan Chun Sing said on Sunday.
It must "continuously and strenuously" defend the common space for people to speak up in, because if it does not, then others will occupy that space and make the party irrelevant, he warned PAP members at their convention.
"We must not concede the space - physical or cyber. We will have to learn from the 1960 generation of PAP pioneers - to fight to get our message across at every corner - every street corner, every cyberspace corner, be it in the mass media or in the social media," said Mr Chan, who is the party's organising secretary and chairman of its youth wing.
"We will have to do battle everywhere as necessary," he added.
His rallying cry echoed a similar call by Prime Minister Lee Hsien Loong, who urged PAP activists to fight for what they believe in, amid a more contested political environment, and convince Singaporeans that their cause is right.
"We must rebut untruths and correct half-truths, especially online," he said.
The PAP must also engage other groups, not just to get their votes but so that they are part of a broader coalition of supporters and advocates, said Mr Lee, who is the PAP's secretary-general.
And it must also counter the moves of the opposition and stand firm, he said.
"They may throw stones at you, they may attack you, they may work against you but we stand firm. We are the PAP. We are proud of what we are doing. We are doing right," he said.