PM outlines new approach for online engagement

PM outlines new approach for online engagement

SINGAPORE - Citizens who wish to post on the website of the Government's feedback arm must log in and register, starting next month, Prime Minister Lee Hsien Loong said on Friday.

Get the full story from The Straits Times.

Here are excerpts on the new media landscape that PM Lee talked about in his keynote speech at the Zaobao Forum, in point-form:

New Media Landscape

The media landscape has been completely transformed since Zaobao began

a. Globalisation and technology have drawn the world closer together, but led to more rapid changes and uncertainty

b. Social media is transforming our lives

c. Readership and consumption habits have evolved

i. Number of Singaporeans readers is stagnating; their median age is rising

ii. Interests more diverse, including greater demand to hear different points of view - not just for serious news, but entertainment and lifestyle too

iii. Many people no longer read the papers or news online, but rather rely on friends' recommendations via social media

iv. Media "pulled" on demand rather than "pushed" to captive audiences

v. Preference for shorter, quicker snippets than comprehensive analyses - 140-character limit on Weibo and Twitter makes it an impossible challenge to report serious stories!

vi. More sources of news, many of which are free. More readers using free news aggregators, thus putting pressure on paid providers like Zaobao

These trends bring many benefits, but also new challenges

a. Benefits:

i. Easier to share information, connect with one another, keep abreast of latest trends

ii. People may be physically far apart, but they can connect instantly to family, friends and colleagues, e.g. "virtual" reunions over Chinese New Year

iii. People are using new media to organise themselves for common causes

(1) e.g. disaster relief efforts for "Typhoon Haiyan" in the Philippines

(2) Humanitarian assistance could be quickly organised because of new media

(3) What would have taken many days now takes minutes

b. Challenges:

i. News that travels fast may not be the most accurate

ii. Immediate consensus views may no gel with considered analyses

iii. Easier to coalesce in narrower groups, and hence harder to forge a national consensus

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