Rebranded Lianhe Zaobao site to include content from evening tabloids

SINGAPORE - Readers of Singapore Press Holdings' (SPH) Chinese papers can now access morning broadsheet Lianhe Zaobao alongside the evening tabloids on the new zaobao.sg website.

Content from Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News will be pooled on the website. Readers can access the content on desktop and mobile browsers as well as iOS and Android apps.

Lianhe Zaobao associate editor Han Yong May, who is also digital editor of the SPH Chinese Media Group (CMG), said: "By incorporating content from the three publications, zaobao.sg will now encompass the best of Chinese media content in Singapore and provide our audiences with a one-stop station for their daily news, lifestyle, and entertainment needs."

Subscribers will be able to read all three papers in electronic form.

The website also carries digital-exclusive videos and interactive content in its free section.

Ms Han said: "Besides providing more content to existing readers of the three Chinese papers, we aim to attract more young bilingual and bicultural readers to the upsized zaobao.sg."

The new website is accompanied by the "Gamsia365" initiative that CMG describes as a corporate social responsibility project.

Drawing on the word for "thank you" in Hokkien, the project was launched in August to encourage showing gratitude for small positive gestures every day.

See also: Lianhe Zaobao organises "Rediscovery" mass singing event to engage readers

This article was first published on Sept 8, 2016.
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