'Rich Kid of Singapore' selling designer items at discounted prices for charity

'Rich Kid of Singapore' selling designer items at discounted prices for charity
GIVING BACK TO SOCIETY: Mr Kane Lim will be selling $20,000 worth of branded items for charity.

He made headlines last year with his customised Ferrari and his branded shoe collection worth at least half a million dollars.

Now, one of the "Rich Kids of Singapore", Mr Kane Lim, is giving back to society.

The 25-year-old, who owns at least 200 pairs of designer footwear, some of which cost more than $8,000 each, will be selling his pre- loved and new items at discounted prices at the Singapore Red Cross International Bazaar at Ngee Ann City Civic Plaza on March 15.

The items, which include a rare Hermes crocodile bracelet and a new Celine bag, are estimated to be worth more than $20,000 in retail value. (See report on facing page.)

Mr Lim, who is based in Los Angeles, but is back in town for Chinese New Year, told The New Paper: "I am proud to be Singaporean and it's an honour to help out a Singapore charity."

The recent fashion graduate added: "I want to show that fashion is not superficial, it can also be about giving back.

"High fashion is super expensive, and not everyone can afford them. With this, people can enjoy fashion at a cheaper price for a good cause."

Over a year ago, he saw popular bloggers using their social media status to do business online.

Mr Lim, who has close to 64,000 followers on his Instagram account, then started a new account @thefashionfund_ to sell mainly used branded items from his own collection, with all the proceeds going to various charities such as St. Jude Children's Research Hospital in Memphis, Tennessee, and non-profit animal welfare organisation Race For The Rescues in the US.

His friends in the fashion industry have also donated branded shoes and bags to these causes.

The items he will be selling at the Red Cross event are mainly those from @thefashionfund_.

SHOPAHOLIC

The self-professed shopaholic does not feel a pang about giving up his valued items, saying matter-of-factly: "I am fortunate enough to enjoy these high fashion items at a young age.

"It's fulfilling when I can sell them for charity and see where the proceeds go to."

Mr Benjamin William, secretary-general of Singapore Red Cross, told TNP: "We are very happy and excited about Kane's participation.

"I believe this is the first time that we have had a high fashion or luxury good stallholder participating in the Red Cross International Bazaar.

"We hope that in the years ahead, we will have more such stalls."

He added: "We are confident that Kane's booth will be a hit among all the visitors, especially among the youth.

"Besides raising funds, the International Bazaar aims to increase awareness of the humanitarian services of the Singapore Red Cross and we hope that more will join us in our humanitarian mission."

Although pictures of his seemingly flamboyant lifestyle are splashed all over his Instagram account, Mr Lim, who is from a wealthy Singapore family that runs a billion-dollar business, is quick to play down his wealth.

Like in the previous interview that Mr Lim did with this reporter, he declined to reveal details of his family business or the identity of his father, saying that the family prefers to keep a low profile.

He also declined to reveal the university he graduated from in California, citing safety reasons.

Since his graduation last September, Mr Lim has been on the lookout for tech start-ups in the US to invest in.

He is also in talks with a new app developer in Los Angeles - where he plans to stay for the next few years - to create "something exciting related to fashion".

But as things are still in the pipeline, Mr Lim prefers to keep it under wraps.

Mr Lim said he has been approached by two production companies in Los Angeles to star in reality TV shows.

He said: "The shows are about affluent Chinese kids (in America) who are struggling to find their own identities and making a name for themselves.

"I am quite interested in the idea, but I am hesitant at the same time as it means giving up my privacy."

He laughed and added: "I am flying back on March 17 to do an interview with them before we decide on the next step. But of course, I need to lose 10kg first before I go on TV!"

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