Sentosa-HarbourFront to woo Mice visitors with fun

Sentosa-HarbourFront to woo Mice visitors with fun
Cable cars heading to and from Sentosa with Resorts World in the background. The area is filled with attractions that may appeal to Mice tourists.

SINGAPORE - Tropical island resorts like Bali, Phuket and Hainan have long been favoured by business travellers looking to have a good time outside the meeting room.

But the newly-formed Sentosa HarbourFront Business Association (SHBA) is also ramping up facilities to provide meetings, incentives, conventions and exhibitions (Mice) visitors with more leisure options. These can include golf, spa treatments or even family-friendly attractions like Sentosa's two theme parks.

SHBA chairman Goh Chye Boon said recreational activities have the potential to claim a larger portion of the Mice pie.

Mr Goh, who is also the executive vice-president of operations for Resorts World Sentosa, said: "We have been receiving a fair amount of our corporates who are looking for the fun and lifestyle-related offerings at the site."

The Sentosa-HarbourFront area, he added, allows guests to move out of the conference environment and enjoy themselves without having to go very far.

In addition to 14 hotels and 210 restaurants, the area also boasts 26 leisure attractions and more than 300 retail outlets. In 2012, the number of business visitors to Singapore rose to 3.35 million - a 4 per cent increase from the previous year. They spent an estimated $5.73 billion.

The SHBA was formed last Friday to offer Singapore as an alternative to popular Mice destinations in the region.

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