SINGAPORE'S largest donation website, SG Gives, raised a record sum of more than $13 million last year, up from its previous best of more than $11 million in 2013.
The National Volunteer and Philanthropy Centre (NVPC), which runs the site, told The Straits Times yesterday that more people are using it to give to charity, with 13,234 unique donors last year - a 24 per cent rise from 2013.
As with previous years, December was the top month for giving, with about $5 million raised. The month was also when the NVPC held its Giving Tuesday campaign, with more than $683,000 raised in the first week of its Dec 2 launch.
The campaign was first started in the United States in 2012 to counter the consumerism of the Black Friday and Cyber Monday sales held on the first Friday and Monday following Thanksgiving.
"Individuals who were approached were enthusiastic to help spread the message of giving," the NVPC said.
Companies on board were also keen to push the giving campaign as a regular feature in their corporate giving efforts."
Donations made to celebrate the birthdays and weddings of loved ones are also becoming more popular, it said.
"This suggests that Singaporeans are being more generous," said Professor Lam Swee Sum, director of the National University of Singapore Business School's Asia Centre for Social Entrepreneurship and Philanthropy.