"It makes me a lot more conscious in pitching what I want to say, to ask myself how will I distil this down in a form which someone can digest on Facebook or Instagram?
You cannot always be putting out long learned dissertations on some cosmic issue or another.
There are times when you have to be light-hearted, when you see a beautiful sunset, you share it with people and hope they will enjoy it with you.
When you catch an owl somewhere in the Istana, maybe somebody else is interested in the owl.
It is something unusual and personal.
But it is also necessary to have serious response and content as well.
For example, (on Tuesday) I went to speak to a civil service seminar about the importance of keeping our system corruption-free.
I posted on Facebook and Instagram.
I do not expect as many hits as when I put an owl up or even a picture up, but I think it is important that I do that, and I think it has some impact."
This article was first published on January 17, 2015.
Get a copy of The Straits Times or go to straitstimes.com for more stories.