Sim Lim Square saga: Revenge by pizza

Sim Lim Square saga: Revenge by pizza

I may have underestimated Mr Desmond Kuek.

He's the former army general who replaced lapsed blogger Saw Phaik Hwa as CEO of SMRT in 2012.

Yes, you can still rely on the train to be delayed about a couple of times a month and it still takes so long to ride the train from the Yew Tee station to the Kranji station (and vice versa) that you feel you deserve a Hello Kitty Run medal at the end of it.

But last week, the official feedback channel of SMRT did something incredible.

It posted on Facebook the IC number, birthdate, addresses, phone numbers and some seductive topless photos of Mr Jover Chew Chiew Loon, Singapore's most hated man since Mr Anton Casey.

What kind of name is Jover anyway? Is he a joker or a lover? Judging by those photos, I guess he's both.

Mr Chew is, of course, the boss of Sim Lim Square mobile phone shop Mobile Air who... why are you interrupting me?

Can't you see I'm in the middle of a column here?

What do you mean it's not really SMRT?

Look at the Facebook page. It says right there, "SMRT Ltd (Feedback)".

It's a satirical page? You mean like The Onion or New Nation?

Then why is it called SMRT Ltd (Feedback)?

Oh, it's to trick people into complaining about SMRT on its Twitter page and troll them.

I don't get it. Why does the real SMRT allow this to happen?

Possibly the same reason the authorities let Sim Lim Square shops like Mr Chew's carry on despite being blacklisted by the Consumers Association of Singapore.

So I may not have underestimated the SMRT CEO after all.

But I may have underestimated how the Internet would respond to the report about the Vietnamese tourist being reduced to tears by Mobile Air.

Call it Air Wars: The Facebook Awakens.

It's a trilogy. The saga started last month with Episode 1: The Phantom Warranty where a Malaysian diver overpaid for two iPhones in another shop in Sim Lim Square.

Then came Episode 2: Attack Of The Coins, where Mr Chew refunded $1,010 to an unhappy customer in coins.

In Episode 3: Revenge Of The SMRT Ltd (Feedback) Fans, netizens avenged the mistreatment of Mr Pham Van Thoai, the Vietnamese tourist, not with light sabres but... pizzas?

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