Scores of firms in Singapore are chipping in with donations, airline flights, satellite phones and on-the-ground labour to support victims of Typhoon Haiyan.
The Singapore Red Cross said that about 70 corporations and organisations have contacted it to help in fund-raising efforts.
A dozen more have volunteered to help another local aid agency, Mercy Relief, on ways to raise funds.
At financial giant Credit Suisse, for instance, many staff in Singapore and across the Asia Pacific were encouraged to wear jeans to mark a donation drive. The bank has pledged US$400,000 (S$500,000) in donations.
Among the biggest pledges made by a company here so far is by property developer Oxley Holdings. It will match public donations to the Singapore Red Cross dollar for dollar, up to $1 million.
Other banks have also been active in raising funds.
ANZ and HSBC here are asking staff for donations, while beyond staff donations, DBS Bank and OCBC are allowing customers to make donations via their ATMs and websites.
The latest figures from DBS showed its customers have given some $225,000, while OCBC's clients have given around $36,400.
Retailers are also encouraging shoppers to donate.
Isetan Singapore, The Coffee Bean & Tea Leaf and Dairy Farm's outlets including Cold Storage, Giant and Guardian, will put donation cans at their outlets.