Singapore Tourism Board acknowledges that promo video "could have been done better"

Singapore Tourism Board acknowledges that promo video "could have been done better"

SINGAPORE - The three-minute-long video, which was first uploaded last month has since been taken down after it caused a stir online. It featured a couple from the Philippines travelling around the island visiting attractions such as Gardens By The Bay and Marina Bay Sands. In the clip, the woman also presented her man with a gift - a pregnancy test kit with a result indicating she was pregnant. The man, taken aback, remarked that "Singapore always had a surprise waiting for me".


Get the full story from The Straits Times.

Statement in response to media queries by STB's executive director of communications and industry marketing Mr Oliver Chong:

"We thank readers for their interest in how STB promotes Singapore overseas.

"This video was produced for the Philippines by Philippine network ABS-CBN, in an effort to customise content for this audience.

"When shared on STB's Facebook page for the Philippines, the video attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.

"Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better.

We would also like to invite the public to share their ideas on how we can continue to showcase the Singapore we love to the rest of the world. Suggestions can be sent to STB_Comms@stb.gov.sg. Interested readers may wish to check out a brief compilation of excerpts from other customised content we have created for various countries: http://youtu.be/UDfPkmxHMTE."

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