Singaporeans are top spenders for Valentine's Day: Survey

Singaporeans are among the top spenders for Valentine's Day, a global survey found, with about a third of respondents saying they are willing to spend more than US$100 (S$135) for the occasion.

This is "well above" the amount given by respondents from the other 16 countries that participated in Groupon's survey on Valentine's Day attitudes and preferences conducted among both couples and singles.

While 33 per cent of the 859 respondents from Singapore revealed they were planning to set aside US$100 to US$199 (S$135 to S$270) for Valentine's Day, only 19 per cent of those from Australia said they were planning to spend that much.

More than half of the respondents from Singapore feel that Valentine's Day is important. To them, it's an opportunity to pamper their significant other and to show how much they care.

A fancy dinner was cited as the most popular way to spend the day. As to who should foot the bill, a higher percentage of men (69 per cent) think they should pay for the date than women (55 per cent) do. Overall, a sizeable proportion of the respondents (36 per cent) believe in taking turns to treat each other.

Of the respondents who answered, close to 60 per cent of them said it wouldn't matter if their partner didn't do something special on Feb 14, because "every day is Valentine's Day for us".

Groupon collected data from 20,694 of its subscribers across countries including Hong Kong, Japan, Malaysia and the UK for the survey.

huizhen@sph.com.sg