SPH bags 3 marketing events awards

SPH bags 3 marketing events awards
British artist Stephen Wiltshire sketching the Singapore cityscape from memory at Paragon mall in July. He viewed it first on an hour-long helicopter ride.

Singapore Press Holdings (SPH) picked up three honours last night at an awards ceremony to recognise the best of Asia's event marketing, management and planning industry.

The company's See The Big Picture campaign, held earlier this year to mark its 30th anniversary, was lauded for driving the most traffic and participation over multiple platforms.

It won a silver in the Best Multi-Channel Campaign category in the third edition of the annual Marketing Events Awards, organised by regional trade publication Marketing magazine.

The campaign was led by advertising agency Germs Digital. Managing director James Chua said its success shows the power of SPH's integrated media solutions. "The advent of digital and social media has provided many challenges, hence SPH has reinvented itself to be relevant through its integrated offerings," he said.

Spread across print, online, mobile and radio platforms as well as LED screens, the See The Big Picture campaign culminated in a five-day event and art exhibition by Mr Stephen Wiltshire, a British artist with autism who drew Singapore's skyline from memory. Some 150,000 people watched his drawing take form at Paragon mall and his story reached 2.5 million Facebook users.

The exhibition and event also won silver awards in both the Best Exhibition Event and Best Consumer Event categories. Last night's awards ceremony was held at W Singapore - Sentosa Cove.

This article was first published on Oct 11, 2014.
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