SPH Magazines ranked top by advertisers and readers

SPH Magazines ranked top by advertisers and readers

Three publications by SPH Magazines - Her World, Cleo, and The Singapore Women's Weekly - were ranked the top three women's magazine of the year on Friday, in a survey conducted by trade magazine, Marketing.


Get the full story from The Straits Times.

Here is the full release from SPH Magazines:

SINGAPORE - SPH Magazines Pte Ltd (SPH Magazines) has once again proven to be the undisputed Publisher of Choice amongst advertisers and readers, as results from a trade magazine survey and a nationwide survey on media consumption habits clearly show.

Magazine of the Year survey by Marketing Magazine

With its publications ranked top in major categories in this year's Magazine of the Year survey by trade magazine Marketing, SPH Magazines is once again the clear favourite of advertisers and marketers reaching out to their target audience.

A total of 763 respondents, which included 578 client-advertisers, participated in the survey. Eighty four per cent of client-advertiser respondents were manager-level decision makers and above with 16 per cent from the most senior ranks. Advertisers from major banks, FMCG companies, property developers, IT and telecommunications firms, as well as travel and tourism companies participated in the survey. Agency professionals across the marketing services spectrum were also well represented.

The survey found that more advertisers chose SPH Magazines' publications to reach out to different target audiences in various categories, from Women's Magazines, Women's Fashion Magazines, Men's Magazines, Motor Vehicle Magazines to Property Magazines and Parenting Magazines. SPH Magazines' titles came out tops in seven categories. In particular, SPH Magazines dominated the women's market with Singapore's number one women's magazine Her World, CLEO and The Singapore Women's Weekly ranked top three of the Women's Magazine of the Year category; while Female and Harper's Bazaar took first and third placing respectively in the Women's Fashion Magazine of the Year category.

In addition, Her World and CLEO were voted second and third in the Magazine of the Year category.

SPH Magazines' custom title for Singapore Airlines, SilverKris, won in the In-flight Magazine of the Year category, while Business Quotient (BizQ), published for Singapore Business Federation, was ranked second in the Local Business Magazine of the Year category.

Other titles that won the top place in their respective categories include Torque for Motor Vehicle Magazine of the Year, Young Parents for Parenting Magazine of the Year, HardwareMAG for Consumer Electronics Magazine of the Year, and LP-Luxury Properties for Property Magazine of the Year. For a full list of SPH Magazines' titles that were placed in the Magazine of the Year survey, please refer to the Annex.

Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: "Magazines are one of the best ways for brand owners to engage and excite their target audience. We are delighted that our publications remain the top choice for advertisers who want the best marketing solutions for their brands. Besides continuously improving content of our print titles, we have also upgraded our existing online media platforms such as herworldPLUS.com and introduced more than 60 titles on tablets and iPads."

"In addition, we have also successfully developed innovative and memorable signature events such as the Men's Health Urbanathlon and Shape Run, which are eagerly anticipated each year by participants. In short, SPH Magazines offers a complete marketing proposition to advertisers that solves all their marketing needs," added Mr Loh. In other results, The SME Magazine by The Business Times, the business and financial daily of Singapore Press Holdings (SPH), was voted third in the Local Business Magazine of the Year category. The SME Magazine is published by The Business Times in partnership with SPRING and IE Singapore.

Nielsen Media Index 2013

Besides being the preferred choice of advertisers, the Nielsen Media Index 2013 topline results released this week also showed the popularity of SPH Magazines' titles among consumers in Singapore, with its publications ranked the top five among monthly women's magazines.

Her World continued its reign as the most popular monthly women's magazine with a readership of 183,000, followed by Female (102,000), The Singapore Women's Weekly (85,000), CLEO (81,000) and Simply Her (53,000). Other titles such as Nuyou, Shape, Cosmopolitan and Harper's Bazaar also did well. SPH Magazines also performed well in other consumer segments, with Men's Health, Home and Décor, Torque and Young Parents continuing to be the magazines with the highest readership in Singapore in their respective categories.

Said Mr Loh: "The Nielsen Singapore Media Index has shown that our titles are over and above the competition in terms of popularity among readers. It is also proof that SPH Magazines provides advertisers with the best magazines that most effectively achieve their marketing goals, affirming their decisions to place their trust in us".

The Nielsen Singapore Media Index Report was conducted between July 2012 and June 2013. A total of 4,703 people from the Singapore population aged 15 and above were surveyed on their media consumption habits.

 

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