SINGAPORE - Singapore Press Holdings (SPH), Asia's leading media company, won seven awards for outstanding newspaper design, editorial content, photojournalism, newspaper marketing and community service at the Asian Media Awards 2015 on Wednesday. The awards were presented at the Publish Asia Gala Dinner by the World Association of Newspapers and News Publishers (WAN-IFRA) in Bangkok, Thailand.
The Straits Times, the English-language flagship daily of SPH and the most-read newspaper in Singapore, bagged three wins:
· Bronze for Best in Design (Newspaper Overall Design) for its treatment of news, incorporated with creative headlines, design style and use of photographs.
· Bronze for Best Editorial Content (Newspaper Breaking News Article) for exploring a topic or issue of significance. The award was for coverage on "MH370 crash" that demonstrated high standards of reporting and writing.
· Silver for Best in Photojournalism (Feature Photography) for a winning image of the new Sports Hub stadium taken by Desmond Lim.
Lianhe Zaobao, SPH's Chinese flagship daily, also won a Silver for Best in Photojournalism (Sports Photography). Its photographer Jonathan Yeap documented the training regimen of the women synchronised swimming team in Singapore.
The New Paper (TNP), known for its sharp tabloid journalism, won two awards:
· Silver for Best in Editorial Content (Newspaper Feature Article) for its coverage of the unethical practices of shops at Sim Lim Square.
· Bronze for Best in Newspaper Marketing for The New Paper Big Walk, Singapore's biggest walking event which held a Guinness Book of World Record for the largest mass walking event in the world.
The "See the Big Picture" campaign, one of the key events organised by SPH to celebrate its 30th anniversary in 2014, won Gold for Best in Community Service. SPH commissioned British artist and autistic savant Stephen Wiltshire to sketch the panoramic cityscape of Singapore in Paragon from memory after a short helicopter ride. The event, supported by Germs Digital, attracted over 150,000 visitors in five days in July last year. The 4m X 1m Singapore panorama was presented to President Tony Tan Keng Yam last September, as SPH's gift to the nation for Singapore's 50th birthday this year. It is now on display at URA's Singapore City Gallery.
Besides showcasing SPH's advertising and marketing reach and effectiveness, SPH invited special needs and underprivileged children to meet and interact with Mr Wiltshire, and gave merchandising rights of the artwork to Pathlight School to produce exclusive prints and unique gifts, with sales proceeds going to Autism Resource Centre in aid of people with autism. (For enquiries, please email: email@example.com.)
Mr Alan Chan, Chief Executive Officer of SPH, said: "As Asia's leading media company, SPH prides itself in delivering quality editorial content to our readers and advertisers. The awards won by our dailies are testimony of our professionalism and commitment to excellence. Corporate Social Responsibility is also part and parcel of our organisational success. The recognition for our 'See the Big Picture' campaign, which has garnered many awards to date, demonstrates our dedication in serving and helping our community."
"See The Big Picture" also won:
· Three gold awards for Best Brand Awareness Campaign, Best Original Content and Best Use Of Mobile For An Event, and one silver award for Best Integration of Mobile at the Mob-Ex Awards 2015
· One gold award for Best Web Video - Documentary by SPH Razor at the W³ Awards 2014
· Three silver awards for Best Consumer Event, Best Exhibition Event and Best Multi-Channel Campaign at the Marketing Events Awards 2014
· One silver award for Best PR Idea and one bronze for Most Creative PR Stunt at PR Awards 2015
· One bronze award for Entertainment & Branded Content - Live Experience at the Creative Circle Awards 2014