Sponsors seize chance to build team spirit

Sponsors seize chance to build team spirit
A Panasonic ambassador directing a runner to the eco message booth at the Run.

SINGAPORE - For the 90-strong participating staff members of Panasonic, The Straits Times' Run in the Park's event presenting sponsor, Sunday's run meant much more than a simple morning workout.

To them, it was all about team building for the Japanese consumer electronics group.

"We had a big turnout," noted Mr Daniel Tan, director of Panasonic Singapore. "That's good - not just for health reasons but also for family and company bonding. Seeing everyone come together just lifts our team spirit."

Other sponsors were similarly happy with Sunday's inaugural event at the Punggol Waterway Park.

One thing in particular that had earned rave reviews all around was the park's scenic running routes, which many of the participants were running on for the very first time.

"It was an enjoyable run," said Ms Jennifer See, general manager (Beverages Singapore) at Fraser & Neave Foods, which supplied 100 Plus isotonic drinks to the 12,000 runners. Like Panasonic, F&N also had its own team of runners - 34 of them - signed up for Sunday's run. "We also saw a lot of families running together," Ms See added.

Also weighing in was Mr Eugene Yeo, marketing and product manager of apparel sponsor New Balance. "This excellent race immersed runners in the scenic landscape of Punggol," he said.

"It was a great experience for participants of all ages."

Indeed, the likes of Resorts World Sentosa, which gave away three prizes worth more than $4,600 in total, have already expressed an interest in returning for a second edition of the run.

"We enjoyed ourselves, soaking in the carnival-like atmosphere," said Ms Krist Boo, the integrated resort's senior vice-president of communications and marketing. "The Straits Times should bring the run back next year. I'm sure everyone is ready for a sequel."


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