ST holds steady as most-read daily here

ST holds steady as most-read daily here

The Straits Times (ST) is still the most-read daily newspaper here, with its online and mobile editions reaching more readers this year, according to the Nielsen Media Index Report 2013.

The English daily maintained its combined print and digital readership - at 33.6 per cent of the population aged 15 and older, reaching out to 1.37 million people. Last year, its daily reach was 34.4 per cent, according to the annual report released yesterday.

Nielsen's annual study polled 4,073 individuals aged 15 and above over 12 months from July last year.

Excluding the digital edition, the print product was read by 29.5 per cent of people (or 1.2 million people) this year compared with 31 per cent (or 1.25 million people) last year.

This was a 1.5 percentage point drop, but the overall readership was bolstered by the growth in ST's online and mobile editions.

ST editor Warren Fernandez said the paper is thankful to its readers for continuing to make The Straits Times the largest-selling newspaper in Singapore.

"Many of our readers continue to read our print paper, and we will continue to serve them well," he said.

"We also know that many people, in Singapore and beyond, are turning to us throughout the day, across our online and mobile platforms, for the latest news on Singapore and the world. We are working relentlessly to meet their needs to stay up to date with the news, wherever they are," added Mr Fernandez.

In contrast, freesheet Today's combined daily print and digital readership dropped by 3.8 percentage points year-on-year to 14.3 per cent. It was the hardest hit of all newspapers here.

Excluding the digital versions, the reach of Today's print product fell by a larger 4.3 percentage points to 12.5 per cent.

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