ST scores two wins for newest initiatives

ST scores two wins for newest initiatives
SPH's winning ad campaign in Panpa's advertising awards on Wednesday was an ad (left) calling for entries for this year's SPH iink Awards, themed around the adventures of Alice In Wonderland.

SINGAPORE - The Straits Times has clinched two awards for its latest initiatives at this year's Pacific Area Newspaper Publishers' Association (Panpa) awards.

The newspaper's e-book, Myanmar Sunrise, won in the "Specialty/Niche Sites and Niche Apps" category, beating competition from Australia and New Zealand.

The Straits Times Appreciates Readers (Star) programme won the best "Newspaper Event" award for newspapers with a circulation of 90,000 copies and above. It beat programmes from publications like Australia's The Sydney Morning Herald and The Age.

These awards were given at the Four Seasons Hotel in Sydney on Thursday evening. Almost 1,000 entries were submitted from countries like Singapore, Fiji, New Zealand, Hong Kong and Australia.

The 150-page Myanmar Sunrise was launched earlier this year and is packed with lively insights from veteran journalists including ST's foreign editor Ravi Velloor and Indochina Bureau chief Nirmal Ghosh.

ST editor Warren Fernandez said Myanmar Sunrise "was a part of our ongoing effort to transform our newsroom into a truly multimedia outfit, able to deliver content not only in print, but also on mobile devices like the iPad".

He added: "If you have not seen it, do check it out on the iTunes store. It tells an engaging story, in words, visuals and videos, on the remarkable transformation taking place in Myanmar."

The newspaper will keep developing its ability to bring interesting content to its readers wherever they are and in any way they want it, he said.

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