StarHub's latest video conveys a powerful message of racial harmony

StarHub's latest video conveys a powerful message of racial harmony
PHOTO: StarHub

What makes Singapore our home?

This is the question that StarHub posed when it released its video for the 2017 Racial Harmony Day, titled #RegardlessofColour, today (July 21).

According to Marketing Interactive, the video is part of a series of annual National Day campaigns, and will run for four weeks on StarHub’s social media platforms as well as on StarHub TV and GV cinemas.

Blk J DDB and Freeflow Productions were involved in the making of this campaign, it reported.

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What makes Singapore our home? Some say it’s our food. Some, the way we speak. But it isn’t in these things that we...

Posted by StarHub on Thursday, 20 July 2017

Presented in a monochromatic format, the video features snippets of Singaporeans of different races going about their daily lives in harmony.

Photo: StarHub

 The video also plays the voice-over of Martin Luther King's legendary speech "I have a dream."

Photo: StarHub

The video ends with the following statement, "What the world dreams of, we are blessed to call it home.

"Thank you, Singapore for making our home, home." 

Reactions to the video have been very positive.

The video is timely as debates about race have been dominating social media recently such as racism accusations towards Jack Neo, and the case of Caitanya Tan who became (in)famous due to her video on the Millenials of Singapore Facebook page where she talked about her unique name (the video has since been removed).

Photo: StarHub

Despite the debates, sometimes we forget that racial unity like the one we observe in Singapore is neither common nor easily achieved.

And StarHub has now helped to push that reminder to embrace each other for who we are and not for the race we belong to.

As aptly put by Martin Luther King: "I have a dream, that my four little children will one day live in a nation where they are not judged by the colour of their skins. But by the content of their character."

akosasi@sph.com.sg

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