Support United, while looking good

Support United, while looking good
Announcing the United-Unilever tie-up are (from left) Peter ter Kulve, Unilever's president for South-east Asia, former United player Andy Cole and Jamie Reigle, the club's Asia-Pacific chief.

Manchester United-themed shampoos, deodorants and detergents will soon be hitting stores across Singapore and the rest of South-east Asia.

This, after consumer goods giant Unilever inked a three-year deal on Monday to be the club's official personal care and laundry partner in South-east Asia.

The tie-up with the English Premier League champions will see their crest carried on the company's products such as Clear, Rexona and Omo.

Starting early next year, Unilever and the Red Devils will also work together to expand the Manchester United Football Schools youth programme in countries like Singapore, Malaysia and Indonesia.

Peter ter Kulve, president of Unilever (South-east Asia), which supplies to 1.5 million stores across the region, said: "We want to encourage not only children, but also their parents, that 'dirt is good' and outdoor play is vital to health, well-being and future development."

United aim to go beyond biennial pre-season tours by the first team to reach out to their estimated 130 million followers in South-east Asia. In Indonesia alone, the club have 4.5 million Facebook followers.

Thailand's Singha is the club's official beer, while Malaysian brands Mister Potato and Mamee are their official savoury snack and noodles partner respectively.

United's Asia-Pacific chief Jamie Reigle said: "We follow where the demand is, to be perfectly frank.

"And the interest for the EPL is incredibly strong in Malaysia, Singapore, Indonesia and Thailand.

"These are real markets where people are saying they want to associate with this club in the north-west of England."

With more than 40 commercial tie-ins globally, the Red Devils recently reported a 44 per cent rise in sponsorship revenue to £90.9 million (S$179.9 million).


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