Singapore - Singapore's premier beer festival is back to offer beer enthusiasts the chance to savour a variety of international beers. The four-day Beerfest Asia 2015 is organised by Beerfest Asia Pte Ltd, which is co-owned by Sphere Exhibits Pte Ltd and Timbre Group. Sphere Exhibits is the events and exhibitions arm of Singapore Press Holdings Limited (SPH). Timbre Group is the music lifestyle company behind the chain of Timbre live music bars, festivals and music academies.
Beerfest Asia was started seven years ago to raise the profile of the beer industry. The festival has grown bigger each year with ever- increasing level of consumer and trade interest. Throughout the years, Beerfest Asia has also incorporated new components beyond beers with the inclusion of a Comedy Lounge and a Whisky Marquee. The 2014 edition drew record crowds of over 34,000 visitors over the four days. This year's event will be held from 25 to 28 June 2015 at the Marina Promenade (the F1 tracks behind Singapore Flyer) and is presented by United Overseas Bank Ltd (UOB).
For 2015, visitors can expect more than 400 types of international beers and live stage performances by international tribute bands. Tribute bands making their debut at Beerfest Asia 2015 include "AbbaFab", Australia's fabulous ABBA tribute band and the "Soul Sisters", who will be covering the likes of Aretha Franklin, The Supremes, Martha and the Vandellas, Etta James and Janice Joplin. The Soul Sisters will be paired up with perennial favourite The Australian Blues Brothers for an all-new smashing tribute experience that is bound to get the crowd moving. In addition, there will be plenty of opportunities to watch world-class stand-up comedy acts, and sample delicious culinary offerings.
Beerfest Asia also presents the opportunity for companies in the beer, alcohol, food & beverage, hospitality related industries to try out new beer products and network with trade suppliers and wholesalers. A special "Trade Session" will take place on 25 June, between 3pm to 5pm before the festival is opened to the public. Industry participants who are keen on this private session can register via the Trade section on the festival's official website at www.beerfestasia.com come mid-March.
Tickets are now on sale from SISTIC (www.sistic.com.sg / (65) 6348 5555). Limited UOB Exclusive 1-Day passes at $15 are available, while stocks last. Advance 1-Day passes from $20 are available for the public. All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available. More information to be found on www.beerfestasia.com.
Dates and Times:
Thursday, Jun 25 - Trade: 3pm to 5pm; Public: 6pm to 1am
Friday, Jun 26 - Trade: 3pm to 5pm; Public: 6pm to 2am
Saturday, Jun 27 - Trade: 3pm to 5pm; Public: 6pm to 2am
Sunday, Jun 28 - Trade: 3pm to 5pm; Public: 12pm to 10pm
Venue: Marina Promenade (F1 tracks behind Singapore Flyer)