SINGAPORE - It will be a bittersweet homecoming for student Milton Goh this Chinese New Year as he, along with three other Singaporeans residing overseas, get to fly home for free this festive period.
Mr Goh, 22, who was nominated by his brother for Tiger Beer's campaign to 'make reunions count', is especially looking forward to see his grandmothers, one of whom was recently diagnosed with dementia.
Growing up in Singapore, Milton was constantly bickering and fighting with with his two elder brothers, Michael and Morgan.
It was a tiring affair for their parents and both grandmothers, who were constantly on their toes raising the three boys.
As they grew older and began to lead their lives, there was a yearning for stronger familial ties, especially so after his grandmother's diagnosis.
"Even though I had embarked on a new journey, that journey came with a huge opportunity cost: My family," wrote Mr Goh in his contest submission.
His eldest brother Michael, who nominated him, added in the entry: "My wish is to be able to bring my youngest brother back for Chinese New Year so that we can spend it together as a family with my grandmothers and parents.
"I don't know how long more (my grandmother with dementia) will be able to remember us. I wish that her last memories of us are that of loving brothers rather than the bickering rascals we used to be growing up."
According to Tiger Beer, six per cent of Singaporeans are currently living abroad, while in the 2015 Christmas season alone, 32 per cent of Singaporeans went overseas for holidays.
Through the contest and its promotional videos on 'making reunions count', the local brewery hopes to remind Singaporeans not to take reunions for granted.
These four Singaporeans, who are returning to Singapore between Jan 26 to Feb 4 in time for Chinese New Year, are not the only lucky ones going home for free this Chinese New Year.
The pioneer brewery headquartered in Singapore has also chartered a fleet of 100 taxis for Singaporeans heading home from Changi Airport Terminal 2 on the eve of Chinese New Year (Jan 27).