Too fast, too furious

Too fast, too furious
Singer-songwriter and founder of Project Awareness Elson Soh.

Project Awareness

SINGAPORE - A social initiative that was hatched this February.

The initiative includes giving meals to the elderly and low-income families and making grocery runs for those in need, like the disabled.

Very active online, with a regularly updated Facebook page detailing upcoming events, fund-raising efforts and asking for volunteers.

Registered with the Accounting and Corporate Regulatory Authority on July 30 as a social service, with Mr Ng Yung Kong as director.


Celebrity faces

Founded by musicians Elson Soh Yi Quan, 25, and Yummi Beh. The latter has since left.

It's now helmed by singer-songwriter Soh, who said: "I was touched by how the disabled and the elderly would attend my autograph sessions at heartland shopping malls.

"A blind man told me he may not be able to see but he can still hear my songs. So I decided I wanted to give something back to society and one way is through Project Awareness."

Mr Soh estimated the group has helped over 3,000 families. To date, it has a core group of 12 members, including him and about 500 volunteers from all walks of life.

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