SINGAPORE - A tuition agency and its director have become the first offenders to be penalised under the new "Do Not Call" rules which kicked in on Jan 2.
Law Han Wei, 35, a director of Star Zest Home Tuition, and the company sent messages to mobile subscribers to market the services of the firm's tutors between Jan 3 and Jan 14.
Law and Star Zest were each fined $39,000 yesterday after pleading guilty to 13 of the 37 counts that arose during this period, or $3,000 per charge.
Further investigations revealed that between Jan 2 and April 2, the Personal Data Protection Commission received 364 valid complaints about the agency from people who had registered with the Do Not Call Registry, which bans companies from marketing to any number listed on it without first getting consent.
It was set up to let consumers block unsolicited marketing calls, SMS messages and faxes by listing their numbers. More than 600,000 phone numbers are listed with the registry.
Anyone convicted under the Personal Data Protection Act could be fined up to $10,000 per charge.
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