The three Lamborghinis were part of a convoy of five cars from Singapore to Kuala Lumpur on the North-South Highway Friday.
Then, just before 10am, one of the expensive supercars went out of control and hit the central divider of the highway near the Port Dickson toll plaza exit, close to Seremban.
As the black Lamborghini Aventador came to a sudden stop, a green Lamborghini Gallardo hit it and was in turn slammed from behind by an orange Gallardo.
All three vehicles then caught fire.
Fortunately, no one was injured as the occupants managed to escape in time.
By the time the fire was put out, hardly anything was left of the orange Gallardo. The rears of the other two cars were destroyed.
The three cars were estimated to cost close to $3 million, with a new Aventador said to cost about $1 million and the Gallardos at about $850,000 each.
News agency Bernama, quoting a police spokesman, reported that one of the cars was believed to have skidded and crashed into the divider and caught fire before two more vehicles hit it and burst into flames as well.
Negri Sembilan Fire and Rescue department chief Norazam Khamis told The New Straits Times that two fire engines and 14 officers arrived about seven minutes after receiving a call, but one of the vehicles had been burnt completely.
Mr Norazam said: "The drivers and passengers managed to escape unhurt."
The accident caused a massive traffic jam along the highway.