CALLING on all Singaporeans: Submit your ideas on how you think the nation's buildings of the next half century could look.
Let your imagination run wild.
Submissions, however simple or complex, stand to win CapitaVouchers and stays at Ascott serviced residences in Asia and Europe, and may even go on show at a museum here.
The national ideas drive is all part of developer CapitaLand's SG50 celebrations, on which it is spending more than $2 million.
The company has planned several activities throughout this year of celebration, meant to create experiences for its staff and the wider community, said chief corporate officer Tan Seng Chai.
One of the activities is the national ideas drive, #BuildSG2065. The company is calling on Singaporeans to share their ideas for Singapore's built environment in the next 50 years.
The campaign was launched yesterday as a digital platform through which the public can, over eight weeks, share their ideas on buildings, homes and green spaces of the future.
The top submissions - which can take the form of images, videos or text - will be showcased at The Straits Times 170th Anniversary Jubilee Exhibition at the ArtScience Museum from July to September.
"The buildings of the future are hard for us to imagine. But I'm quite sure they will progress through the changing expectations of the next generation," said Mr Tan.
"At the same time, CapitaLand will stick to its philosophy and commitment to build a sustainable built environment, and a community in which we and our children can live, grow and fulfil our dreams."
Through #BuildSG2065, CapitaLand is affirming its commitment to Singapore's future, and hopes to inspire policymakers, urban planners and property developers to build better communities for Singapore, said Mr Tan.
Much of the festivities will involve doing good as well.
More than 1,000 volunteers are expected to take part in the CapitaLand SG50 Volunteer Day in November, which will involve challenges at four of the company's properties - Raffles City Singapore, Plaza Singapura, Ascott Raffles Place Singapore and Clarke Quay.
For each challenge completed, CapitaLand Hope Foundation will donate $5 to a designated charity.
In another tribute to the nation, CapitaLand has donated the entire Raffles Hotel Museum Collection to the National Collection.
The 500 artefacts include items from hotel guests all over the world, such as photographs, silver and china items, postcards and menus. The items were displayed in the museum until 2012, when it was closed.
The developer will also be publishing a book showcasing some of the art pieces and installations at CapitaLand properties.
Lastly, it will run a branding campaign, across print, digital and broadcast platforms, celebrating "moments" enjoyed by the community at its properties.
"Real estate is about more than just creating landmarks... CapitaLand wants to give back to the community because it cares for its stakeholders and always strives to put them first," said CapitaLand president and group chief executive Lim Ming Yan.
This article was first published on Feb 23, 2015.
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