World Cup early bird package at $98 for viewers, slight increase from 2018

Singtel, StarHub and Mediacorp on Sunday (Oct 30) announced a three-way partnership to beam all 64 World Cup matches, 21 days before the tournament's kick-off on Nov 20. It brings an end to a drawn-out negotiation process that has stretched over a year.

Singtel and StarHub customers can subscribe to a World Cup package for an early bird price of $98 ($118 after the promotion period ends on Nov 6), which is a slight increase from the $94 ($112) that fans paid to watch football's premier event four years ago.

Mediacorp will air nine games on free-to-air TV - the opener, five group matches, both semi-finals and the final - similar to four years ago, when its costs were managed by the Government. There is also an option for fans to purchase a similar $98 package which will enable them to watch all the matches on their meWATCH app.

It is the latest announcement for World Cup broadcast rights here has been announced since subscription was introduced in 2002, with some football fans expressing their frustration at the lack of updates from broadcasters. Broadcast information for the 2010 edition in South Africa were revealed 35 days prior to kickoff.

Packages to watch the 2018 World Cup in Russia - announced 50 days before the tournament began - were similar to those for the World Cup in Brazil four years prior, the only time rates had not increased.

The latest rise marks the general upward trend of costs for viewers over the last two decades.

The sharpest increase came in 2010, which followed a bidding war between Singtel and StarHub to showcase the English Premier League from 2010 and 2013, which Singtel won in October 2009.

Subsequently, less than seven months later, packages were announced at a quadruple of what fans had to pay in 2006.

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In 2014, after another hike, this time of about 30 per cent, then Senior Minister of State for Communications and Information Lawrence Wong explained in Parliament that world football body Fifa owns the rights to the event, Singapore is "a price taker and not a price setter". He also said that globally, the price of sports content had been rising.

Fifa's revenue from selling global rights to the World Cup has nearly doubled in the last 20 years. Rights for the 2002 World Cup netted Fifa US$1.69 billion ($2.4 billion). In 2018, it collected slightly over US$3 billion.

Out of the 64 matches scheduled in Qatar, more than a third - 24 - will be played at 3am (Singapore time). This includes both semi-finals. The other kick-off times are:

6pm: seven matches scheduled

9pm: eight matches

11pm: 16 matches (including the Dec 18 final) and

Midnight: nine matches.

Elsewhere in the region

Malaysia

The Malaysian government announced in August that Radio Television Malaysia (RTM) would broadcast 41 of the 64 matches free. Of these, 27 will be beamed "live".

The matches will be broadcast through three channels: TV2, TV Okey and Sukan RTM, as well as streaming platform RTM Klik. RTM will bear the RM32.5 million (S$9.8 million) cost, although the government called on private companies and government-linked companies to chip in.

Subscribers to pay-TV provider Astro's sports pack - which is available for RM59.90 for a six-month subscription for new customers - can catch all 64 games.

Philippines

TAP Digital Media Ventures, the country's main sports and entertainment media company, announced late in July that it would broadcast all 64 games on pay-per-view channel, WC TV.

An "All Access Pass" package costs 1,999 pesos (S$48.50) and includes streaming options.

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Indonesia

Media group Emtek acquired the rights and games will be aired on its free-to-air TV channels SCTV, Indosiar, O Channel and Mentari TV.

It will also offer matches on its pay-TV platforms Champions TV and Nex Parabola, as well as its streaming platform, Vidio.

Vietnam

On Monday Vietnam's VTV network announced it had acquired rights for about US$14 million. This is nearly 30 per cent higher than the cost for the 2018 edition.

This article was first published in The Straits Times. Permission required for reproduction.