A thirst for travel inspired journalist Yeoh Siew Hoon to start a website for the industry
As a young girl growing up in the tiny state of Penang in the 1960s, Malaysian writer and tourism veteran Yeoh Siew Hoon dreamt of leaving her hometown to explore the world.
She was fascinated by "hippie" Western tourists who came through Nepal, Goa, Koh Samui and then Penang, wandering the streets without a care in the world.
"So that was the first seed of travel. I wanted to travel, see the world, be a beach bum. It seemed really carefree," says Ms Yeoh, now 56.
Since she was bitten by the travel bug, you could say her life has been inseparable from the industry.
Two months ago, she was named Tourism Entrepreneur of the Year at the Singapore Experience Awards 2014, organised by the Singapore Tourism Board.
The awards honour outstanding experiences offered by individuals and organisations in the tourism sector.
Ms Yeoh, a Singapore permanent resident, is a well-known figure in the Asia-Pacific tourism industry, with more than three decades of experience as a journalist, editor, author and business entrepreneur.
For the past 10 years, she has been the founder and editor of travel industry website Web In Travel, a company she sold to leading United States travel publishing house Northstar Travel Media in April last year.