SiTF Awards helps local start-ups build their business

SiTF Awards helps local start-ups build their business
EyeFly3D, a plastic film which when used on a phone lets a viewer see 3D images.
PHOTO: The Straits Times

Winning a national award can help a start-up build its business as nanotechnology company Nanoveu discovered.

In 2013 it won the top prize in the SiTF (Singapore Infocomm Technology Federation) Awards when it was awarded the Judges Choice Award. It also took the top prizes in the Startup and Emerging Technologies categories.

Founder Alfred Chong said the award allowed the company to build credibility as well as instil consumer confidence for its products like its EyeFly3D, a thin film which when used on a phone lets a viewer see 3D images.

Mr Chong described his experience of pitching Nanoveu to the SiTF judging panel as a "real life bootcamp".

The judges grilled them in great depth and this let Mr Chong learn how to articulate Nanoveu's technology and products accurately.

The experience was a "life-saver", said Mr Chong, as it was useful lesson that he could put to good use when pitching to investors and business partners.

This yaer's SiTF Awards is coming round again. Entries close on July 28.

Start-ups, tech vendors, public sector agencies and educational institutions can submit their applications for different categories such as best innovative consumer or enterprise product or solution; best start-up, best student project and best innovative use of IT.

Top winners will be sent to a regional IT awards competition called Apicta which will be held in Sri Lanka later this year. Apicta (Asia Pacific ICT Alliance) Award is given out each year to encourage the Asian IT industry and promote its use in everyday life.

This year's top winner in the start-up category will also get a chance to discover the start-up communities in San Francisco or London.

The Infocomm Investments (IIPL) which promotes and invests in start-ups will also sponsor the top winner to San Francisco and London.

To get more information and submit entries go to http://www.sitfawards.com/

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