SoundCloud launches budget plan to attract paying subscribers

SoundCloud launches budget plan to attract paying subscribers
PHOTO: SoundCloud Ltd

FRANKFURT - Music-streaming service SoundCloud launched a budget subscription package on Tuesday, hoping to convert more listeners into paying subscribers and undercutting rivals Apple and Spotify.

The US$4.99 (S$7) per-month offer will give subscribers access to 120 million music tracks without having to listen to ads.

Its US$9.99 premium subscription, rebranded as SoundCloud Go+, offers 150 million tracks, with new features to be announced this year.

"Users have even more freedom to choose the features and content they want, at the price that fits their budget," said Alex Ljung, chief executive of Berlin-based SoundCloud.

The new service is immediately available in the United States, Britain, Ireland, France, Canada, Australia, New Zealand and Germany.

SoundCloud, which was launched in 2008, has about 175 million listeners but has never said how many are paying subscribers.

It raised US$100 million last June from a group of investors including Twitter, valuing the company at roughly US$700 million, according to Re/code.

Apple, which charges US$9.99 a month for its music-streaming service, has about 20 million subscribers, and Spotify has over 40 million.

SoundCloud is popular among music artists but has been less successful than its rivals at striking licensing deals on favourable terms.

It lost two senior executives this month and is seeking to raise new funding.

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