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"Schoolgirl" is one of Japan's new cute ambassadors


Mar 13, 2009
Reuters

TOKYO (Reuters) - Ever seen an ambassador dressed from head to foot in pastel frills? How about a diplomatic envoy in a mini-skirted school uniform?

In a bid to raise its international profile, Tokyo has appointed three young women as cultural envoys because they represent Japan's long-running craze for all things cute.

Inspired by the characters in Japan's distinctive "anime" animated films and "manga" cartoon books, one of the new ambassadors dresses as a schoolgirl, another as a Victorian doll in voluminous frilly skirts.

The third of the women, presented at a news conference on Thursday, was a singer dressed in a polka dot shirt with a bunny print, offset by bouffant back-combed hair, a look that has made her a fashion leader in Tokyo teens' favorite haunt, Harajuku.

Photos: Reuters

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