Delhi-based airline Vistara is playing an active role in protecting its female passengers from threats of harassment or abuse.
In a country known for its problematic history in regards to women's safety, the airline is pursuing efforts to tackle the problem by launching a new service called the Women Flyer initiative, which guarantees that women will never be allocated a middle seat.
This particular initiative is part of a series of measures introduced in March 2017 by the domestic airline to provide better service and comfort to their solo female fliers.
On the plane, women will only be assigned to window or aisle seats, even if they do not select a preferred seat in advanced.
The service continues upon the arrival of their female customers, as Vistara staff will be available at baggage reclaim to offer women assistance with their luggage, or to help book airport-authorised taxis for further comfort.
In doing this, the airline aims to celebrate women and encourage them to expand their horizons by assisting them in being able to do so comfortably and without fear.
"The heights that women around the world have scaled needs no validation. Women are a major force that makes economies stronger and societies healthier," Vistara senior vice president Deepa Chadha explained in a statement as quoted by CNN.
India is on its way to becoming the world's sixth largest business travel market by 2019, according to the Global Business Travel Association.
In embracing this growth and supporting the strengthening of India's position as a business travel hub, the domestic airline plans to expand beyond India in the near future, with plans to provide this service on international flights as well.