Swim in a pool of plastic rainbow sprinkles or play with a massive bowl of ice-cream that won't ever melt in this new pop-up museum in New York City.
The Museum of Ice Cream has seen snaking long lines since it opened last Friday (July 29) and all 30,000 tickets to the one-month long exhibition have already been snapped up.
The interactive pop-up is just across the Whitney Art Museum and is priced at US$18 (S$24) per admission. Children get to enter at US$12.
If you haven't already gotten the tickets, here's what you are missing.
Just like how Roald Dahl opened up Willy Wonka's magical chocolate factory to the hungry eyes of his ardent readers, visitors to the museum can lap up scoops of ice cream and interact with mindblowing exhibitions you never knew could exist.
Take the edible helium balloon candy for example. Instagrammers and Snapchatters certainly had a field day popping these candy balloons and sucking up the helium inside.
The results are, for obvious reasons, hilarious.
Another interesting exhibit is the miracle berry candy which tricks your tastebuds into perceiving sour things as sweet. Visitors are first given the fruity pill to suck on before testing it out on a lemon slice.
A reporter from The Verge noted that the lemon slice then took on a sweet lemonade flavour and the effect lasted even until an hour later!
There is also the highly Instagrammed rainbow sprinkle pool which is deceptively only 90cm deep. So don't go diving in and cracking your head open.
For visitors concerned about melting puddles of ice-cream, the collaborative sundae activity is a hit. This interactive exhibit allows visitors to scoop up enzyme-modifed ice-cream which doesn't melt, onto a giant goblet.
Turns out that the "ice-cream" however, is actually frozen lumps of vegetable shortening.
There is even a room dedicated to chocolate lovers where visitors can zone out at projections of slow swirling cocoa goodness while enjoying bowls of dark chocolate.
The museum is the brainchild and passion project of 24-year-old New Yorker Maryellis Bunn who once dreamed of diving into a pool of sprinkles.
Short of a flying unicorn, the lucky 30,000 who get to feast on the sinful creamy goodness in the museum will definitely have a sweet hearty bite of every kid's dream.