SIA has a new safety video and it's shot at the oddest locations in Singapore

W.T.M. Why This Matters
Airlines around the world have been coming up with creative or quirky safety video demonstrations to keep passengers captivated. Singapore Airlines' new video is shot at various locations in Singapore - and some safety demos are done at the oddest places.

Airline safety videos are akin to tech manuals - people rarely read or watch them. Those who travel frequently would have seen safety demonstrations being done so many times, that most of us would rather be getting some shut-eye instead.

In order for passengers to pay attention to instructions that might save lives, airlines around the world have been trying to outdo one another by introducing quirky and creative safety videos to keep passengers captivated.

Our very own Singapore Airlines (SIA) has also recently unveiled its new in-flight safety video that gives a different take on its safety demonstration - by taking passengers out of the aircraft cabin.

The 5-minute video shows the Singapore Girl, cabin crew Elizabeth Quek, travelling through familiar landmarks such as Boat Quay, River Safari, Gardens by the Bay, and so on. 

Ms Elizabeth Quek was chosen to represent the Singapore Girl in the new safety video.Screenshot: SIA

While she traipses all over the city, showing various kinds of scenery - which were beautifully shot, by the way - she also goes through all of the safety instructions that are required. And some are demonstrated at places that seem a little bit...out of place.

Like the ones below:

"Ensure that your tray table is stowed away"

At The Intan Peranakan Museum, a woman is seated on an antique-looking wooden chair while the SQ Girl talks about stowing away the tray table and keeping the seat upright. 

"Ensure your tray table is stowed away."Screenshot: SIA
"Put the back of your seat upright". We wonder where that button on the wooden chair is. Screenshot: SIA
"And keep your (Peranakan beaded) shoes on"Screenshot: SIA
"Keep your baggage in your overhead compartment."Screenshot: SIA

"An oxygen mask will automatically drop in front of you"

Ok, this managed to incite some giggles in the office. For the safety demo on oxygen masks, where the masks will drop automatically in the aircraft cabin when there is a change in pressure, the demo was filmed along Haji Lane where two masks magically dropped mid-air.

A man is seen wearing the mask before helping the kid next to him. They then continued with the wall mural they were working on - while wearing the masks.

"And breathe as usual."Screenshot: SIA
We really don't think the mask is supposed to be used this way.Screenshot: SIA
Oh, but we do like this wall mural that shows the plane's emergency exits.Screenshot: SIA

"Brace, brace"

Over at Henderson Waves, the stewardess informs passengers to assume the brace position in the unlikely event of an emergency. Two girls are seen crouched in the brace position on a park bench. 

Two girls seen assuming the emergency brace position on park benches at Henderson Waves.Screenshot: SIA

Other locations that are interesting for a safety demo - and seem to make sense too

At Adventure Cove, safety instructions on how to wear life vests: 

Screenshot: SIA

At Capitol Theatre, electronic devices need to be switched off:

Screenshot: SIA

Although some of the safety demonstrations seemed a bit awkward at first glance, the way the video was shot did indeed paint Singapore as a beautiful garden city, with warm sun rays penetrating our alleyways and landmarks. 

According to SIA, the new safety video was launched in collaboration with the Singapore Tourism Board to showcase the city state to the world. It won't be screening on SIA flights until end the year but hey, you get to see it here first.

on SPH Brightcove

What do you think of SIA's new inflight safety video? Let us know in the comments section below.

klim@sph.com.sg

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