Top off-the-beaten-track travel destinations

Top off-the-beaten-track travel destinations
Koh Lipe, Thailand, offers pristine waters perfect for scuba diving and snorkelling.
PHOTO: Pixabay

Malaysians sure love to travel. And despite the depreciating currency and implementation of GST, it seems that where there is a will, there's always a way to make that trip!

From exploring local destinations, Malaysians are moving towards previously underrated destinations. Search data from online accommodation booking website,, reveals that an interest in dining, diving and off-the-beaten-track destinations is what steers Malaysian travellers' interest towards locations in Japan, Thailand and Indonesia.

Top of the list is Sapporo in Japan, with a phenomenal 677 per cent increase in search activity among Malaysian travellers last year. Sapporo, which is Japan's fourth largest city and birthplace of the miso-based soup ramen noodles which are especially popular in Malaysia, offers visitors a full 360 degree view of Japanese culture and cuisine, as well as easy access to the ski resorts across Hokkaido.

Photo: Greenleaf Niseko Hotel

In second place is Koh Lipe, an island off Thailand, with an impressive 620 per cent leap in search volume among Malaysian travellers last year, Less commercialised than its big brothers Phuket and Koh Samui, the small island located in the Adang-Rawi Archipelago of the Andaman Sea, close to the Malaysian border, offers pristine waters perfect for scuba diving and snorkelling.

Third in the top 10 most underrated destinations is Indonesia's Lombok, which is even less commercialised that Koh Lipe. It mushroomed by 448 per cent in search activity among Malaysian travellers in 2015.

Other fast-growing off-the-beaten-track destinations include Pattaya, Thailand, in fourth place with a search volume increase of 309 per cent and Hat Yai, Thailand, in fifth place with a search volume increase of 299 per cent.

Photo: Silkair

Rounding up the Top 10 are Macau (232 per cent), Phuket, Thailand (209 per cent), perennial favourite Bali (182 per cent), Busan, South Korea (148 per cent) and surprisingly Jakarta (129 per cent).

The data was based on comparisons between Malaysian travellers' hotel stay searches on during the two year period.

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