4 reasons to fall in love with H&M Beauty

It's more than just fast fashion at H&M Singapore!

Most of us are no strangers to the fast fashion chain, H&M. Stocking fashionable garb ranging from basics to statement pieces, H&M's apparel will easily cover you from a day at the office to nights in the club. Now for the first time in Asia, the Swedish retailer will be launching its brand new beauty line in the third quarter of 2016.

Here are 4 fabulous reasons why any beauty lover would go gaga over H&M's new line of beauty products!

If you love being the centre of attention… dress up your puckers with these shades!

A bright lip will draw immediate attention to your face: great news for those who love the spotlight. Swipe a streak of red from H&M's new line to lipsticks to liven up the dullest of outfits!

If you change your nail colours as often as the weather… pamper yourself with these pretty varnishes!

Whether it's a case of fickle mindedness or just being a lover of colourful digits, you have to check out H&M's assortment of nail varnishes. Go bold with a splash of purple if you're in the mood!

If a flawless complexion is all you need… these compacts and concealers are perfect for you!

With apparel that includes accessories and footwear, it's no surprise that you can purchase an entire stylish outfit from H&M! Now, you can even grab their new compacts to match that spanking new ensemble with a flawless face.

If you're an eco-conscious consumer… check out H&M's Conscious range

You may be surprised to find out how some of our beauty products can be environmentally harmful. Formulated with Ecocert-approved sustainable products, H&M Beauty's new Conscious range is the ideal kit for the green beauty junkie.

H&M Beauty will be available at H&M Orchard in the third quarter of 2016.

Material World is a women’s lifestyle website started by four former magazine editors specialising in beauty, lifestyle, and self-improvement.