8 things in a digital marketing specialist's bag

8 things in a digital marketing specialist's bag

It is difficult to believe that someone as vocal and confident as digital marketing specialist Pat Law has a fear of public speaking.

"When I tell people that I am an introvert, most of them look at me in disbelief," says Ms Law, who started speaking only at the age of four.

"I opened up in primary school and while I am able to speak to people individually now, I still get the jitters before a presentation in front of a group of people."

The founder of social influence marketing agency Goodstuph, who is in her early 30s, says that her 10-year career in the advertising industry has forced her to overcome that fear.

But it is natural for people to be unable to associate her blunt, no-nonsense way of speaking with the introvert she says she is.

"I don't have any filter when I speak, so I can come across as being constantly angry. And I think that causes people to think that I am very difficult to work with or that I am very arrogant," says Ms Law about the biggest misconception about her.

"But I am actually just incredibly passionate about my work."

The award-winning integrated communication specialist has worked with big names in the industry, including Oglivy Public Relations, and advertising agencies AKQA and TBWA Worldwide, before opening Goodstuph, creative agency Another Good Thing and marketing company Good Chi in 2010.

Ms Law describes her transition from being an employee of a big organisation to the boss of her companies as life-changing.

"It can get a bit lonely being your own boss, not to mention that your right to complain or be afraid is taken away from you, especially in front of your employees," she adds.

"But nothing beats having people believe in you and being able to foster friendships with clients."

Although Goodstuph has run campaigns for a long line of prestigious international brands such as Nike, UOB and Pan Pacific Hotel, Ms Law hopes to take on a more low-key local brand in the future.

She says: "First, it's always nice to make a change in a brand. And second, it's because it's local.

"For the longest time, I have wanted to work with medicinal brand Salonpas because I think it would be so much fun."

Her employees have quirky benefits, such as free haircuts and eyebrow grooming sessions, and she says that building a company is like building a football team.

"When you are hiring people, it's important to have many different strengths to be balanced. After all, you cannot have 11 strikers on the team to win," she adds.

This is one of the many business and life tips that she dishes out throughout the interview.

"I have all these nuggets of thoughts written down," she says.

"Hopefully, I can compile them into a book and publish it next year."

HER BAG

This is from Goodstuph's latest collection. We wanted to capture a visual of Mr Lee Kuan Yew, so we chose this iconic image of him on the day of our independence, Aug 9, 1965, along with a quote from him: "For me, it is a moment of anguish. All my life, my whole adult life, I have believed in the merger and unity of the two territories."

8 THINGS IN HER BAG

1. AMULET

My mum gave this to me when I was a teenager and I usually have it with me when I travel. I may be a free thinker but it helps to calm me down during turbulence on flights and it reminds me of my mum.

2. HTC RE CAMERA

This was a gift from our client at HTC and I think it is just a sexier version of the GoPro camera. I do not really want to take a GoPro around as it is so bulky, so this is good.

3. TUMBLER

This is a superb companion when I travel as I drink eight cups of coffee a day. This way, I do not need to stop at every single cafe for a cup of coffee.

4. THE MAN WHO COULDN'T STOP BY DAVID ADAM

I have a practice of exchanging books with my friends who read regularly and I just exchanged this one with my friend.

5. SUNGLASSES FROM MYSTIC VINTAGE

This is from a local brand so I bought it because in my own little way, I like supporting local labels.

6. NARS BB CREAM

After weaning off foundation, I cannot live without using BB cream. I like this one by Nars because it blends really well with my skin.

7. COMB FROM WE NEED A HERO

I took my cousin for a haircut at men's grooming shop We Need A Hero, saw this comb and decided that I needed to get it. It looks fun and is somehow a great entertainment tool to appease my godson when he cries.

8. HTC M8 PHONE AND IPHONE 6 PLUS

The M8, which was a gift from our client, has a superb camera and it is also where I manage all my work. But because I am so used to the keyboard on the iPhone, I ended up using both phones.


This article was first published on Feb 10, 2015.
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