Adidas' Supercolors by Pharrell Williams arrive in Singapore

Adidas' Supercolors by Pharrell Williams arrive in Singapore

SINGAPORE - The adidas Originals Superstar Supercolor pack by American singer-rapper Pharrell Williams will be in stores tomorrow, March 20.

The iconic leather-topped trainers now comes in 50 vibrant shades.

"Supercolor is a celebration of equality through diversity. With 50 Superstar colours, everybody will be able to select his or her colour," says Williams of the new collection. "With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour."

All 50 colours of the adidas Originals Superstar Supercolor will be sold at the adidas Originals Pacific Plaza store and the adidas online store (http://shop.adidas.com.sg/) from March 20 onwards.

Selected colours will be available at certain adidas Originals retail stores, Queensway Shopping Centre and The Shoppes at Marina Bay Sands. Each Supercolor is priced at $149.

In addition, customers who purchase a pair of Supercolors at the adidas Originals Pacific Plaza store from March 20 to 22 can try their hand at the Supercolor Claw Machine that will be filled with 11 pairs of the Supercolor footwear.

Customers who successfully "claw" a pair will get to take it home in the colour of their choice.

Promotion ends on March 22 or when all 11 pairs have been won.

stephluo@sph.com.sg

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