Not all heroes wear capes. Sometimes they strap on a baby carrier.
At first glance, it's easy to pass this vest off as just another man on the street appropriating military garb.
Until you spot the baby.
Heavy duty military-grade fabric, webbing, and straps have turned the conventional baby carrier into a mission kit of sorts.
Exactly what the folks at Mission Critical, the company behind the unusual design, intend to do.
Founder and environmental designer Andrew Wollenberg said this carrier was created specifically for men who love the outdoors.
The vest comes with a sun-shield for baby, a removable and washable inner liner and customizable straps to clip on a daypack.
The attachable daypack - which is sold separately - provides the wearer better balance while keeping all essentials within reach.
This works well for parents who want to take junior out for a hike or for those who want to look bada** while buying diapers.
Now, that's not to say that dads need this carrier for bonding time with their kids. There's a whole spectrum of carriers on the market that are ergonomically designed to fit a man's build.
The Mission Critical baby carrier just makes dads look tough as nails while at it.
If this doesn't scream: "Daddy's got you," we don't know what does.