It's a match
Ms Michelle Eng has been taking daily Outfit Of The Day shots of her 20-month-old daughter, Allyssa, since she was six weeks old, to document her development.
"I've taken a photo of her every single day of her life. For now, it's close to 700 days," says the 35-year-old director of a lighting company that her husband runs.
She started an Instagram account (allyssas.world) for Allyssa at the suggestion of one of her staff members who had seen Allyssa's photos on Ms Eng's personal account. "It's about sharing with friends and a good way for her to look back and know that mummy did this for her."
Aside from charting her growth, the photos also allow Ms Eng to indulge in her love for fashion by playing dress up with her daughter. Often dressed in tulle skirts and frilly tops, and artfully patched jeans and baby sunnies, Allyssa is every bit the fashionista her mother is.
However, Ms Eng admits: "Sometimes, I have to remind myself that she's still a little girl and that I should not dress her up too fashionably, but more like a toddler."
She tries to coordinate her outfits to match Allyssa's, according to theme or colour. "For example, if she's wearing stripes, I'll wear stripes. If she's wearing blue, I'll wear blue."
She prefers to shop online for Allyssa because it is cheaper than brick-and-mortar stores in Singapore.
Her go-to websites are Babystyleicon (www.babystyleicon.com) and Le Petit Society (www.lepetitsociety. com), where she spends about $300 each time. She also stocks up on clothes for Allyssa during their annual family trip to the United States because of the greater variety there.
She does not buy designer labels as she says Allyssa would outgrow them too quickly. As it is, she has so many outfits that she wears them only once or twice.
However, Ms Eng has made one big-ticket purchase with Allyssa in mind - a fuchsia Chanel wallet which cost about US$2,000 (S$2,700). Ms Eng uses it now but expects her daughter to inherit it when she is in her teens.
She hopes all this dressing up will rub off on Allyssa and that her daughter will love fashion as much as she does: "I look forward to the day when she starts appreciating clothes."
Instagram account: allyssas.world
Number of followers: 335
Rocking the girl band look
"They are like a girl band," quips Ms Diah Mastura, 34, referring to her three daughters, who are often seen wearing matching outfits and accessories on her Instagram account (etrangle).
Collectively called The Nadyas by their mum, they are Sharleez Nadya, eight, and twins Myreen Nadya and Mysha Nadya, six.
Ms Diah, a full-time blogger, says she was brought up to believe that dressing up is of utmost importance, which is why she firmly maintains: "It's important for the girls to know they need to present themselves in the best way possible, rather than not put any effort into dressing up."
She has succeeded in passing on this message to her daughters, whom she says immediately change out of their pyjamas whenever they hear that they are going out.
She has been dressing them up in matching outfits since they were babies.
"I try to make their dressing as unique as possible and not something you can just buy off the shelf. I like to mix and match everything."
Aside from shopping at H&M, Camouflage and online at Old Navy and Gap, she also gets clothes tailor-made for them based on designs that she comes up with.
For Hari Raya, she custom-made matching baju kurungs for the girls and herself. Her husband, who works as an operations technician in the engineering sector, also wore similar-coloured outfits. She adds that accessorising is key and often spruces up their plain outfits with costume jewellery, hair pins and stockings.
Her stylish daughters have received so much attention on Instagram that she started an online store, Studio Frost, in 2007, selling her designs after being asked numerous times where she bought their clothes from.
When asked if her daughters object to getting styled by her, she says it happens quite often as they become more vocal.
Her solution? Letting them take turns to choose what the trio wear for the day.
She says: "I think that the older you grow, the more important it is for you to be able to groom yourself, especially for jobs and when you meet various types of people in life."
Instagram account: etrangle
Number of followers: 23, 800